Samsung Showcased Soul

Samsung Electronics Co. Ltd., a leading mobile phone and telecommunication equipment provider, today announced the launch of ‘Soul’, Samsung’s new flagship product for 2008. To make its debut, Samsung has chosen Mobile World Congress in Barcelona as the platform to deliver its new vision for mobile handsets to enrich consumer’s lives.

Samsung named ‘Soul’ to honour the completion of its exclusive ‘Ultra Edition’ series of handsets which offer a perfect balance of design and features. ‘Soul’, an abbreviation of “The Spirit Of Ultra”, will appeal to style-conscious users who are not willing to compromise between design and technology and search out the best of the best for inspiration and stimulation to enrich their lives.

“We believe that is the answer for today’s style-conscious consumers, excited by outstanding quality design and performance,” said Geesung Choi, President of Samsung’s Telecommunication Business. “Soul is set to continue the success of past Ultra Edition handsets, such as D900 and U600, and will further enhance Samsung’s leadership in the premium phone category.”

‘Soul’ is the ultimate essence of mobile; a slim, lightweight and stylish product yet still boasting all the essential functions in one single device. This product, a sleek combination of highly styled design and functionality, is a triumph of extreme opposite values, ‘Portability’ and ‘Multi-function.’

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